11:25 AM – Since the release of HTC One back in February, the company has been slowly releasing different color versions of the phone. Up until now, HTC has released the smartphone in silver, black, red and blue.
Apple introduced the iPhone 5s in gold, and then Samsung shortly after introduced the S4 in gold (only in specific regions). HTC One also received a full on 18-carat gold treatment not too long ago. Now the company is making another effort to attract customers to the HTC One.
On Monday, HTC officially announced the HTC One smartphone in “gold”. Unlike previous HTC One that was in 18-carat gold, this HTC One version is completely carat-free, which means the aluminum chassis of the phone has been treated with the gold color.
Besides the exterior color change, the phone is completely identical to previous versions. The HTC One comes with a 4.7-inch display, quad-core Snapdragon 600 chipset, 2GB of RAM, and a 4-megapixel ‘Ultrapixel’ camera with 108op recording, as well as a 2300 mAh battery. Software is also the same, hosting Android 4.3 with Sense 5.5 on top.
The HTC One will be available on a number of partners across Europe. More release information will be given later today. Keep this post bookmarked and we’ll continue to update it.
So who’s looking to get the HTC One in gold?
HTC Press Release Info:
HTC ONE® RECEIVES GOLDEN MAKEOVER FOR CHRISTMAS
The world’s best smartphone, now in Gold arrives in Europe
London, November 25th, 2013 — HTC, a global leader in mobile innovation and design, today unveiled its award-winning HTC One flagship model in a sophisticated new colour. Available across Europe and building on the existing colour portfolio of Silver, Black, Blue and Red, the new HTC One in Gold packs the power and acclaimed features of this premium model into a brushed body with black accents that oozes luxury and style.
Philip Blair, President of EMEA commented, “Building on the all metal design of the HTC One, and the recent success of the HTC 18 carat gold MOBO phone, we are excited to have developed our own gold device, offering yet more choice to consumers”.
The HTC One has won international recognition for its stunning design. With its striking brushed finish and metal unibody design, the latest shade makes gold the glamorous colour of the festive season and a must-have for starting 2014 in style.
This latest addition to the family comes with all of the features of the HTC One, including HTC Zoe, HTC BlinkFeed and HTC BoomSound. The device will be available across Europe with a number of partners.