At the Steve Jobs theater, Apple finally unveiled the Apple TV Plus, a streaming subscription service. CEO Tim Cook announced the service, saying that it features original programming, alongside a redesigned and more advanced Apple TV app.
“As you can tell, today is going to be a very different kind of event.”Tim Cook, Apple CEO
“We designed a new TV experience where you can pay for only the channels you want, all in one app, with the password you already have,” said Apple’s Peter Stern. “Watch everything on demand and ad-free. Download your shows to take with you anywhere. Enjoy the highest quality picture and sound available,” he said.
The Apple TV app has been entirely redesigned to keep all content in one place. “No more bouncing around from app to app,” Stern said. There are some exceptions to that, however: Netflix isn’t backing the new TV app and thus will not offer any integration. Unfortunately, we're out of luck there, for now, maybe?
To everyone's surprise, Reese Witherspoon and Jennifer Aniston showed up to talk about their new project The Morning Show, along with co-star Steven Carell. In addition, Alfre Woodard and Jason Momoa hit the stage to talk about See, a new sci-fi series coming to the new service.
Kumail Nanjiana came up next to discuss his experiences as an immigrant that will be a part of the series he's writing with his wife for Apple, Little America.
Wow, the biggest star in the run is Big Bird, with Sesame Workshop programming coming to Apple TV+ as well. The shows is called Helpsters, and will feature another Muppet who popped up on stage.
Sara Bareilles and JJ Abrams appeared, with Sara dropping in a musical number to mark the end of the celebrity parade before we finally saw a trailer featuring clips from all of Apple's new shows.
Oprah has hopped onboard with Apple. As expected, she will “join forces” with Apple to “serve this moment.” And everything will be connected through, as Oprah said: “APPPPLLLLEEEEEEEEEEEEEEEE.”
Lastly, Apple TV+ is a subscription service that will have no commercials and will launch in over 100 countries this fall, full of original content from many big names in entertainment. The question now is: how much will it cost?