One of the biggest things consumers look for in smartphones these days is how ‘beefed’ up it is. Companies like Samsung are constantly pushing out smartphones that boast Quad-core processors with minimum 2GB RAM and monstrous batteries.
In several earnings calls with Apple, the company has pointed out that China is one of the most important markets to them right now. With over one billion people, the market is just screaming to have iPhone in. Okay, that might have been a little exaggeration, but of course Apple wants the iPhone to hold a good amount of market share in China. With currently being under 5%, the company is not doing so well.
In a new report by Bloomberg Businessweek, they pointed out that Apple’s budget iPhone may not be enough for the company to regain market share. The reason being that there are several companies in China that are offering top-notch hardware for rock bottom prices. For example, the Xiaomi Hongmi phone is priced at $135, with impressive specs such as Quad-core 1.5GHz processor, a 4.7-inch display (312 ppi), an 8-megapixel rear-facing camera and a 2,000 mAh battery. Currently, the biggest battery we have seen in the Apple iPhone is 1440 mAh. This is some brutal competition that Apple is going to face in the Chinese market. We already know that Apple will no way price the budget iPhone at $135. The rumored price is to be set at $400, off-contract.
One thing that for sure Apple will use to their advantage is the brand. Apple is a well-known company all over the world for producing high quality products that most say ‘just work’. With a very large ecosystem, boasting over 900,000 apps for the iPhone, Apple will surely use every aspect of its system to its advantage.
Do you see Apple pulling it off in China?