Google partnering with big retail brands to better compete with Amazon

Google partnering with big retail brands to better compete with Amazon

While it seems like Amazon continues to take over the online shopping every year, Google isn’t going to just sit around and let that happen. The search engine giant appears to be teaming up with Walmart, Home Depot, Target, Costco and Ulta for a new project, Reuters reports.

These companies (and any others willing to take part) can index their catalogs with Google in search, and have their products show up in search whenever someone searches for stuff to buy. For Google, instead of receiving an ad fee, the company will just take a cut of the sales that are subsequently generated.

According to the report, it claims that Google is selling its new anti-Amazon tools because of its denominator search presence in the world. Voice is becoming increasingly important and more embedded into consumers’ lives, so it will help the reach giant better compete with Alexa as well with their Assistant. The project was discovered when people started noticing image search products appearing, or asking them where they could buy the item. Mind you, it wasn’t a small number of consumers either, rather tens of millions of people.

Have you ever noticed that your search normally starts with Google and ends at Amazon? You’re not alone. This generally takes out the traditional retailers from the brick-and-mortar world and puts Amazon in the front. The hope here is that not only will Google benefit from this by generating more leads for themselves, but also help traditional retailers get some business back that they’ve been losing to Amazon for years now. The heated battle between Google and Amazon will continue to grow as we’ve already seen previous back and forth between the two.

CategoriesGoogle Internet Tech
Hamza Khalid

Hamza Khalid is the Lead Editor at The Jolt Journal. You're more than welcome to follow him on Twitter and follow The Jolt Journal on Twitter and Facebook. If you have any questions, concerns, or need to report something in this article, please send our team an email at [email protected]. This story may be updated at any time if new information surfaces.

At The Jolt Journal, no one tells us what to write or how to write it. This is why, in the era of lies and bias, readers turn to an independent source. Rest assured, all information on our website is free of any bias or influence. If you see anything wrong with a story, please don't hesitate to reach out. We do our very best to report on the latest available information.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.