Microsoft’s Xbox One X made its debut early November, and it brought a lot attention. The console promised next-generation gaming experience, but questions still remained in regards to how it would support 4K rendering or increased visual effects. According to a new report, Microsoft’s Xbox One X has been outsold by Sony’s PS4 by more than 2:1. Microsoft is looking for ways to turn things around.
According to the NPD Group, Sony shipped more PlayStation 4’s in November than ever before in any given month. The PlayStation 4 sold more units than any other console in the month. Lucky for Sony, the company has gained momentum back from Nintendo Switch.
Now that we have talked a little bit about the PlayStation 4, let us dive into Microsoft’s console. Xbox One X drove more spending than any other platform, and generated more sales in November than in any previous November to date. The sales for both consoles have been very good.
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(As this chart from VGChartz shows, November is second only to December for console sales)
Both companies have beaten their November sales totals from previous years. This is a great win for both companies, even though Sony still outsold Microsoft and took home the bigger piece of the pie. Despite both companies doing well, Microsoft could do a number of things to further fight back against Sony’s PlayStation 4.
One of the things that Microsoft is can is that since Xbox One X has a UHD Blu-ray player and the PS4 Pro doesn’t, Microsoft can try to market its machine as a more useful media hub for families. The company can also push for PC/Xbox integration, and add more support for app sharing across systems. After all, Xbox One X is a computer. The company can also offer promotions by cutting prices, bundling games, and more. Recently, Microsoft started offering popular game PUBG bundled free with a purchase of Xbox One X.