Apple plans to give developers more freedom by allowing discounts on in-app subscriptions

The Jolt Journal (https://www.joltjournal.com)

As 9to5Mac notes by referencing iOS 11.2 beta release notes, Apple is planning to give developers more freedom by introducing pricing levels of in-app subscriptions. Apple is going to give more flexible pricing options from full price and free to include a new, discounted option. This is to help developers entice new subscribers to sign up for a subscription with auto-pay enabled.

Right now, developers are only allowed to use single-use free trials as an incentive to give users to enroll in auto-pay. Apple is looking to improve pricing options for developers and has been exploring options since last summer. The company previously introduced a new revenue split for renewal subscriptions. Apple generally takes 30% of revenue generated on the App Store, but that will drop to 15% from subscriptions after one year. This is to help with reoccurring subscriptions rather than just one-time payments.

It’s unclear when iOS 11.2 will arrive, but it should be in the near future. This change won’t be felt too dramatically by users because it’s a change meant for developers. It’s a win developers are welcoming with open arms as they find new strategic ways to entice users to sign up for subscriptions with auto-renewals. Apple seems to now be focused on more long-term investments as opposed to just fixed short-term options.

Hamza Khalid

Hamza Khalid is the Lead Editor at The Jolt Journal. You're more than welcome to follow him on Twitter and follow The Jolt Journal on Twitter and Facebook. If you have any questions, concerns, or need to report something in this article, please send our team an email at [email protected]. This story may be updated at any time if new information surfaces.

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