Amazon to shutdown its DVD rental service in Germany and UK

Catered to the Germany and UK markets, Amazon will be shutting down its DVD rental service in those areas. Lovefilm was acquired by Amazon in 2011, and is now being shut down later this year. According to Variety, the service did not operate anywhere else in the world.

Much like Netflix’s monthly subscription fee, Livefilm subscribers receive a DVD or Blue-ray disc in the mail. Once they finished, all they had to do was mail it back. Unfortunately for Amazon, the service continuously struggled to dominate the market which currently is being overran by streaming services.

In a statement to Variety, Amazon said that “in the past years, a growing number of customers have made use of streaming services while the demand for renting DVD and Blu-ray discs has declined at the same time.”

The service will be officially shutting down October 31st, 2017. While Lovefilm is shutting down, it plans to donate its DVDs to charity upon closure, according to Amazon spokesperson.

CategoriesAmazon Business Tech
Hamza Khalid

Hamza Khalid is the Lead Editor at The Jolt Journal. You're more than welcome to follow him on Twitter and follow The Jolt Journal on Twitter and Facebook. If you have any questions, concerns, or need to report something in this article, please send our team an email at [email protected]. This story may be updated at any time if new information surfaces.

At The Jolt Journal, no one tells us what to write or how to write it. This is why, in the era of lies and bias, readers turn to an independent source. Rest assured, all information on our website is free of any bias or influence. If you see anything wrong with a story, please don't hesitate to reach out. We do our very best to report on the latest available information.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.