While MoviePass continues to see success and grow its subscribers base, certain recent moves by the all-you-can-watch threaten card are upsetting some customers. Talking about Jennifer Lawrence’s new movie Red Sparrow, new complaints came in this week were the movie is marked “not supported” by their pass. Per Pop Culture Beast theory, this could be MoviePass’s attempt to black out certain theaters, help drive customers to others and show company business partners of the company’s value that it can help lead traffic to particular movies or locations.
While it may be a little harder to watch Red Sparrow, MoviePass is pushing Death Wish, which is also coming out this week.
As we continue to enhance our service for everyone, certain inventory may not be available at all times, and the only place all of this is reflected in real-time is in the app. Please make sure to always check the app before heading to the theaters!
— MoviePass (@MoviePass) March 1, 2018
Besides that, the other issue being reported is that the movie pass has been requiring some users to send in pictures of their ticket stub before using their card again, probably an attempt to prevent abuse. In a statement to Gizmodo, MoviePass said, “There are multiple methods by which individuals can abuse our service, so we are developing and testing a few different catch-all systems that will help prevent against fraud…The group we are testing this feature on has not done anything wrong, but they will help us to determine if this new system is effective.”