Apple’s market share in China is under 5% now, down from previous years of holding some strong market share. This is due to other vendors providing high level hardware available in smartphones right now for low cost. Apple is looking to do some damage in the Chinese market by introducing the iPhone 5C, and one Wall Street analyst thinks that the new iPhone 5C will help the company regain market share into the double digits. To get there, the company will have to carefully plan everything.
The two things that are key for Apple to regain market share is having the right price for the low-cost smartphone, and having it widely available without production issues. A recent Morgan Stanley survey of Chinese smartphone consumers suggests that an iPhone costing $486 and available on China Mobile could push Apple to go into the double digit market share.
In a report by Fortune, Morgan Stanley analyst Katy Huberty tells investors that $486 is seen by the Chinese consumers as as acceptable price range for the iPhone 5C. Recent rumors have already suggested that the low-cost iPhone is to be priced between $400-$500, up from our original $300-$329 suggestion.
While the iPhone 4 and 4S are available for purchase, they continue to outsell the latest smartphone, the iPhone 5. The cost is not very affordable, and with the latest hardware packed into the iPhone 5C, matched with an affordable amount, Apple is bound to regain market share into the double digits.