The originals game is heating with a new contender getting big stacks of cash ready. While Facebook and Netflix are reportedly spending billions on new original programming, YouTube is also looking to invest further into original programming.
Sources told Bloomberg that YouTube is only spending “a few hundred million” on original shows for Red this year. That’s not a lot considering its competition is spending in the billions rather than just a few hundred million. Unlike the competition though, YouTube also has a live TV service going for it that it’s working to continuously expand.
Google is reportedly taking a “wait and see” approach with its investments this year. There’s a chance that if things go well for YouTube with its first round of investments, it could potentially reach the billion mark as it sees further success. That being said, some of the biggest stars on the platform have been getting negative spotlight in recently headlines.