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T-Mobile suing AT&T subsidiary over color “Magenta”

att_tmobileT-Mobile recently has been taking quite the interest in attacking AT&T.  The company throwing ads left and right against AT&T such as their device upgrade program, network, amongst other things.  This week however, T-Mobile has stepped up their attack on AT&T to a whole new level.  While this may seem amusing to some folks, T-Mobile thinks otherwise.

How often do consumers confuse colors between carriers, exactly?  Well, here’s something for you.

According to a new report from AllThingsD, T-Mobile is suing AT&T’s subsidiary company, Aio Wireless.  What is the reason exactly?  Apparently, T-Mobile thinks that Aio Wireless has committed “trademark infringement and unfair business practices by using a hue too similar to the magenta used by T-Mobile.”

Here is what AllThingsD said in their report:

“In early 2013, T-Mobile publicly disclosed plans to compete against the incumbent telecommunications providers in a new way: by offering telecommunications services without the need for consumers to enter into a two-year or annual service contract,” T-Mobile said in its suit. “The dominant telecommunications provider, AT&T, responded by setting up a wholly owned subsidiary, Aio, which — out of all of the colors in the universe — chose magenta to begin promoting no-contract wireless communications services in direct competition with T-Mobile. AT&T’s subsidiary’s use of magenta to attract T-Mobile customers is likely to dilute T-Mobile’s famous magenta color trademark, and to create initial interest confusion as to the source or affiliation of AT&T’s subsidiary’s business.”

Should T-Mobile successfully win this suit against Aio Wireless, the company is asking for the AT&T subsidiary to change its color use to something else other than Magenta, and to also fork over profits that it has wrongfully earned.

The rivalry between AT&T and T-Mobile seems to be heating up even more.  Moving from attacking ads to in court suits, what does this remind us of exactly?  That’s right, the frenemies Samsung and Apple.

Hamza Khalid

Hamza Khalid is the Lead Editor at The Jolt Journal. You're more than welcome to follow him on Twitter and follow The Jolt Journal on Twitter and Facebook. If you have any questions, concerns, or need to report something in this article, please send our team an email at [email protected] This story may be updated at any time if new information surfaces.

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