On Wednesday, Consumer Intelligence Research Partners (CIRP) released some interesting results from a study they conducted about Amazon Prime. The study shows that 90 million US consumers are now Prime members, to start. That is quite a number of people, but that’s not even the most interesting stat.
On average, those members spend nearly $1,300 a year, while non-Prime members of Amazon are spending about $700 per year. The study also mentions that about 63% of total Amazon customers are Prime members. That is quite the loyalty.
“Amazon Prime membership continued its steady growth as in recent quarters,” said CIRP co-founder Josh Lowitz. “Membership grew 6% in the most recent quarter, the same rate as in the June 2017 quarter, and better than the 3% in the year-ago September 2016 quarter. Over the past twelve months, Prime grew by 38%, the same growth rate as in the same twelve-month period the year before, from October 2015 to September 2016.”
It’s interesting to see that Amazon’s membership levels continue to grow. Three and half years ago, the company raised prices of its Prime subscription from $79 to $99. Based on the CIRP research, it doesn’t seem like the price bump had much of a negative affect on the company. The program seems to be as successful as its ever been. Prime members seem to have an extreme loyalty to the company. As a Prime member myself, I must admit and agree to this.