G

Google reportedly acquires Lytro for around $40 million

Google reportedly acquires Lytro for around $40 million

We first heard about Lytro back in 2011 when, at the time, it came out with an unprecedented “light field” technology with the ability to refocus pictures after they’re taken. The company later changed focus to virtual reality and pro cameras. Now, according to a report from TechCrunch, the company is being acquired by Google.

Unnamed sources said that Google is mostly interested in taking the company’s technology and patents for around $40 million, and some employees have already departed the company.

https://vimeo.com/179833357

So why is Google going after Lytro’s technology and patents? Well, light friend technology has a lot of implications for virtual reality. Previously, we saw Google launch “Welcome to Light Fields” app on Steam with “navigable stills” where the user can “experience real-world reflections, depth, and translucence like never before in VR.” Google’s takeover of Lytro’s technology makes sense since the search engine company is making a push in its own app.

CategoriesBusiness Google Tech
Hamza Khalid

Hamza Khalid is the Lead Editor at The Jolt Journal. You're more than welcome to follow him on Twitter and follow The Jolt Journal on Twitter and Facebook. If you have any questions, concerns, or need to report something in this article, please send our team an email at [email protected] This story may be updated at any time if new information surfaces.

At The Jolt Journal, no one tells us what to write or how to write it. This is why, in the era of lies and bias, readers turn to an independent source. Rest assured, all information on our website is free of any bias or influence. If you see anything wrong with a story, please don't hesitate to reach out. We do our very best to report on the latest available information.

Leave a Reply