MoviePass has seen quite the success every since it huge in the US market. Though, for you UK fans, there’s a MoviePass clone in the work called cPass. The service claims to be the first UK and European movie ticket subscription service. Prices are set at £9.95 ($13.83) per month.
It’s worth mentioning that the service is currently in sign-up mode and hasn’t actually launched just yet. Comparing cPass to MoviePass, they work very similar. Once you register for cPass and pay the dues, you will receive a card in the mail. After then, you simply choose the movie you want to see, pick the theater and time, and “Check in” on the cPass app. When you arrive at the theater, all you have to do is swipe your card at the box office and go enjoy your movie.
There’s something we need to first discuss. According to Deadline, no major UK-based theater chains have actually ever heard of cPass. Vue, Odeon, Cineworld and Curzon are all listed as chains that cPass works with, but there’s apparently no agreement in place between them. Per cPass’s FAQ, the company doesn’t have a formed partnership with these cinemas, which already offer their own unlimited movie subscriptions. Though, founders told Deadline that cPass can operate “at any venue that accepts credit and debit cards.”
The big question remains: how do any of these unlimited movie ticket deals get monetized? We know that MoviePass loses money on every subscribers. Slowly but surely, it’s becoming clear that the real source of revenue seems to be subscribers themselves, such as their data profiles, and how this data can be advertised to other companies.